Advertising transcreation
A slogan translated word for word loses its punch. We recreate it: same message, same feeling, with words that work in the other language. For ads, slogans, social media and campaigns.
Your ad isn’t translated: it’s recreated
An ad translated word for word loses its punch and can even sound odd. We adapt it to the other audience so it sells as well or better, including the post copy and hashtags.
- 1You send us your file · by WhatsApp or from your account
- 2We give you the price · in the same conversation
- 3You get 2 or 3 options · and pick yours
Word-for-word translationAdapted to sell
Fictitious brand, for illustration only.
Let's be clear about what this is, because it isn't translation. A pun, a joke or a slogan almost never works when it's carried over word for word. In transcreation we take the idea and the feeling of your message and write it again in the other language, so the customer feels what someone reading the original feels. That's why we charge per piece, not per word. We show you options, explain each one, and you choose. If you want a local flavor, for example from a specific country, we write it with that accent.
Who it is for
For brands, businesses, agencies and entrepreneurs who want to speak to customers in the other language with the same power: ads, slogans, social posts, sales emails, packaging and launch campaigns.
What’s included
- A conversation to understand your brand, your customer and your tone
- Options for the recreated piece in the other language
- An explanation of why each option works
- Adjustments to the option you choose
- Review by a second person
- Delivery in your traducasa.com account
What’s not included
- The ad's graphic design
- Buying ad space or paid ads
- Checking whether a name or slogan is a registered trademark: your attorney handles that
- Long text, like full catalogs or brochures: that's Business translation, charged per page
How your investment is calculated
We charge per piece, not per word. A piece is one short message: a slogan, an ad, a post, or a headline with its supporting text. Example: a campaign with 1 slogan and 3 ads is 4 pieces, from 400 USD. If you want more versions, a specific local flavor or a longer piece, we tell you in the quote before we start.
You can add: Additional pieces for the same campaign | Versions with a specific country's local flavor | Video subtitling for the ad video | Business translation of the brochure or catalog that goes with the campaign
How it works
- 1
Conversation
a real person gets to know your brand, your customer and your goal - 2
Quote
we count the pieces and give you the price; you decide - 3
Creation
we recreate your message and put together options in the other language - 4
Choose and polish
we explain each option, you pick one and we fine-tune it with you - 5
Delivery
you get the final version in your traducasa.com account
Next step: If your campaign sends people to your website, the next step is making your site speak just as well. That's what Website translation (localization) and Multilingual SEO are for. Write to us and we'll guide you.
What we need from you
- The original piece (text, image or video)
- Who you're talking to: age, country, type of customer
- Your brand's tone: serious, friendly, fun
- If you're not sure, we define it together in the first conversation
Payment
We accept several payment methods:
Zelle · Venmo · Cash App · card · bank transfer · cash at our Doral office
You pay from your traducasa.com account once you have approved the price.
If the job costs less than 300 USD (1 or 2 pieces, for example), you pay in full when you approve the quote. If it's a campaign of 300 USD or more, you pay 50% to start and 50% on delivery.
Guarantee and refunds
Service guarantee: if an office objects to the translation because of a mistake on our part, we fix it at no cost and deliver it again. Revisions of our translation are included.
Refund policy, depending on timing:
- Before we start working on your document: 100% refund.
- Work started but not delivered: we refund the part not yet worked on.
- Work delivered: no refund, but we fix any mistake of ours at no cost.
- Official fees and shipping already paid to third parties cannot be recovered.
Your documents and your data are always handled with full confidentiality.
Frequently asked questions
What's at stake if I translate my slogan word for word?
Why isn't it charged per word?
How many options do I get?
Can you give it the flavor of a specific country?
Do you design the ad?
Transcreation moves away from the original words on purpose to protect the message; you approve the final version. If you're unsure between transcreation and business translation, write to us and we'll guide you, no obligation.
For companies
If your company or agency runs campaigns often, open an account with no fee and we quote each campaign with priority. Volume terms are discussed based on how many pieces you run each month.
Often requested together
Questions?
Questions about your campaign? Write to us and a real person will answer, no obligation.